According to the financial guidance website Bankrate, properties stay on the market for an average of 34 days. The longer a property sits, the more likely buyers will expect lower prices. Instead of adjusting the asking price, improve your real estate marketing strategy.
The right property marketing ideas will improve your visibility. You can schedule more in-person tours and generate more offers.
Not sure where to start? Read on for our tips to boost Santa Cruz home sales today!
Research Santa Cruz Home Sales
Before applying our real estate digital tips, research the local market. Review recent Santa Cruz home sales and assess your asking price. If the price is too high compared to similar properties, it could deter buyers.
Consider upgrading the property to make it more attractive. Minor renovations that will improve the property's value include:
- Smart home technology
- Improved curb appeal
- Upgraded appliances
- New kitchen counters and cabinets
- New flooring
- Upgraded light fixtures
- Fresh paint
High-quality photos will help the listing make a strong first impression online. Hire an experienced staging company and real estate photographer. You can use fresh images and video content to enhance other marketing campaigns.
Update the property's online listing to highlight these upgrades. A thorough listing should include:
- An engaging headline
- A detailed description of the property
- Special features and amenities
- High-quality photos or videos
- Floor plans
- Your contact information
- An attention-grabbing headline
Real Estate Branding Tactics
Establish a distinct brand to stand out from other sellers and real estate agents. Your brand guidelines should include your:
- Logo
- Color palette
- Font style
- Imagery style
- Voice
- Tone
- Personality
Maintaining brand consistency can help potential buyers remember your brand. When they see your branded materials, they may feel more inclined to trust you because they recognize you.
Audience Targeting Strategies
Define your target audience before creating your campaigns. Consider:
- Age
- Gender
- Income
- Marital status
- Buying behaviors
- Online behaviors
- Interests
- Hobbies
- Pain points
- Education
- Career
Use this information to create personalized, targeted campaigns. Appealing to the buyer's distinct needs can drive their interest in the property. For example, you can create a distinct strategy to appeal to families.
Real Estate Digital Tips
Create a comprehensive digital marketing strategy. Effective real estate digital tips include:
- Create personalized campaigns
- Maintain a consistent brand
- Provide helpful content (including videos)
- Be authentic
Analyze your campaigns to determine which tactics are effective. Then, make adjustments to generate better results.
Outsource for Property Marketing Ideas
Instead of applying these property marketing ideas alone, work with a property management company. Leverage their expertise to create more effective campaigns. Their proven strategies can save you time and money while ensuring more Santa Cruz home sales.
Improve Your Real Estate Marketing Strategy
A strong real estate marketing strategy can help you stand out in Santa Cruz's saturated market. Use these property marketing ideas to reach potential buyers. Remember, you can always ask for help.
Our team at PMI Santa Cruz offers excellent customer service by maximizing owner profitability and preserving real estate investments. Trust our prompt, friendly, and professional services to ensure our success. Contact us now for a free consultation.
